Tally Tracker Explorer

screenshot of tally tracker explorer game visualization
Joelle Dietrick and Owen Mundy. Tally Tracker Explorer. 2020. NC State University Libraries, Raleigh, North Carolina. http://doi.org/10.17605/OSF.IO/YVE95


View Tally Tracker Explorer online

Tally Tracker Explorer is a game-based visualization uncovering the hidden web of trackers, bots, and data provenance as we skim the internet. The Unity experience captures live data from Tally Saves the Internet (a browser extension that transforms the data that advertisers collect into a multiplayer game) and displays this data as a sea of avatars, each surrounded by small product monsters and attached to their unique data trails.

Both Tally Saves the Internet and Tally Tracker Explorer’s core goal is to visualize the internet and its trackers in a way that makes the invisible (trackers) visible and the lingo familiar.

This visualization can be downloaded from itch.io or experienced in person at NC State's University's D.H. Hill, Jr. Library's Visualization Studio. 

Learn more about the project on Sneakaway Studio's website and in the documentation hub.